Advertising Campaign

Direct Mail Piece
This piece is directed at our audience located in Southern Californian who don't have the opportunity to experience each season.















Inside Content





























Outside with mailing address


Sales Office




























floorplans



















Wall 2 - amenities, perks, benefits


































Wall 2 - romance and consumer story, and Wall 3 - Park City attractions and Community Map


Community Web Collateral

Mock Website

























Actual website screenshots
















Buyer Worksheet (digital)

Community Print Collateral



Envelope
 

Rendering of Community Sculpture



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Story/history

Park City
Long before Park City became a world class mountain resort and venue for the 2002 Olympic Winter Games, it was famous as a silver mining town, and boasts a lively and colorful past. Founded by prospectors in the late 1860's, Park City continued to mine silver until the early 1970's. The mining company, Park City Consolidated Mines, started the ski business in 1963, when they built the first lifts on what was then called Treasure Mountain. The Park City area now has three world class resorts: Park City Mountain Resort, Deer Valley Resort, and the Canyons Resort.

Iron Grove
Iron Grove brings you right into the heart of nature. We know adventure. At Iron Grove you are within reach of all that the Park City resort area has to offer while still maintaining a secluded getaway to yourself. You can come to your very own treehouse any time of the year to experience everything that Park City and Mother Nature can give.

Nelson/Nielson Neilson Nielson


Why treehouses?
Unique, inner child, seclusion, nature

Park City lifestyle


Unique design
Baum Raum
tree room designs modern and timeless adventure areas for children and adults - from small venues to consistently habitable, exclusive residences. We realize our unique projects on the ground, in trees, on and around the water. Our particular expertise is focused on the planning and realization of treehouses. Your tree house is safely and gently integrated into nature a place that you and your guests abducted from everyday life in a new, wonderful world amidst the treetops tree space unites From the planning stage to full implementation of the design and construction skills for architects with the competence of innovative craft, landscape architects and tree specialists. Andreas Wenning

Interior Design?

Sustainability, green qualities

Outdoorsy, maybe we include a hiking trail?


It’s close to park city and salt lake city


Building Materials:
Treehouse:
Solid wood framework outside and inside or some Steel.
Extensive glazing for mother nature's view
Skylights
Insulation
Beds
power connections.
Flat screens, hi-fi systems, minibar or telephone connections can be integrated into the interior design.
Small bathroom.
Small heating system which allows a stay in colder seasons

Benefits of a treehouse:
Seclusion, privacy
Owning something not everyone can have.
Being a part of nature.
Close to Park City which has shopping and skiing and Sundance Film Festival

Materials:
Wood: Larch and Douglas Fir: excellent for weather resistance and colour scheme.
Metals, textiles, and plastics are also potential materials. We consider ecological aspects in terms of materials and energy.
Fast-growing bamboo for beautiful, durable flooring (teragren company sells this)
The surfaces in the interior and exterior can be oiled, waxed, varnished, or painted or untreated.
Great range of ecologically sound products.
Natural insulation materials such as wood finer panels, sheep wool mats, coir.
Solar powered?

Recycled products:
Recycled steel produced by the SRI (steel recycling institute) used to withstand high winds and earthquakes.
Plant-based Polyurethane Rigid Foam by Malama Composites made from materials such as bamboo, hemp, and kelp.
Used in insulation and offers high moisture and heat resistance, excellent acoustics, and protection against hold and pests. 
Cool roofing (check companies?)
Recycled wood/plastic composite lumber: 50-50 combination of wood fibbers and waste plastics are more durable and less toxic than conventional treated lumber. The material is also more rigid than pure plastic lumber because the wood fibers add extra strength. More resistant to cold and rot.
Low-E Windows. E= emissivity, and a clear coating of metallic oxide on these windows keeps the heat inside the house in the winter and outside in the summer. Typically costs between 60-100$. REduce heating costs by 10-20 percent.

Appliances:
Water-saving toilet (Sterling's Rockton model of toilet = .8 galloon flush option ((sterling plumbing))
Composting toilet?


Cover Letter with Description
























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Developer's Story








































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Kit Cover













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Brochure Layout
























































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Thank you letter