Lifestyle Board
1. Define Product - Tree houses, stilt houses. One of a kind, no two are the same. Luxury tree houses. In the forest. No basement.
2. Define Location - Iron Mountain, which is north-west of Park City. There are some wooded areas at the north-eastern base of Iron Mountain. This location is exclusive but still conveniently close to the city and the ski slopes.
3. Define Market - Upper class small families looking to get away from the city to get in touch with nature. They have unique tastes and want to have/do what others aren't/can't. They have plenty of money to buy a secondary home away from home. The target age is older than young adults but younger than retirees, perhaps 28-58 years old. They enjoy the luxurious and the exotic and adventure. They aren't Grizzly Adams but they appreciate the beauty and power of nature and aren't afraid to get a little mud on their boots.
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